Duration: 2 days
Time: 9am to 6pm

What Will Be Taught For This Digital Marketing Course?

This module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

Learning Outcomes

Upon completion of this course, you will be able to:

  • Understand key concepts of digital marketing, including advantages, limitations and planning.
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation.
  • Recognise different social media platforms, and set up and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation.
  • Use a social media management service to schedule posts and set up notifications.
  • Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
  • Understand and use analytics services to monitor and improve campaigns.

Module 1. Digital Marketing Concepts

  • Key Concepts
  • Planning

Module 2. Web Presence

  • Web Presence Options
  • Website Considerations
  • Search Engine Optimisation

Module 3. Social Media Setup

  • Socia Media Platforms
  • Socia Media Accounts

Module 4. Social Media Management

  • Socia Media Management Services
  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales

Module 5. Online Marketing and Advertising

  • Online Advertising
  • E-Mail Marketing
  • Mobile Marketing

Module 6. Analytics

  • Getting Started
  • Web Analytics
  • Social Media Insights
  • E-Mail Marketing and Online Advertising Analytics

Pre-requisite

An understanding of Windows will be an added advantage

  w/o GST w GST
Course Fee $600 $642

CANCELLATION/POSTPONEMENT CHARGES:
1. 2 to 3 weeks’ written notice from start date of training - 50% of course fee for cancellation

2. Less than 2 weeks’ written notice from start date of training - 100% of course fees for postponement or cancellation

3. Course schedule selected is subjected to confirmation.

4. ST Electronics (e-Services) Pte Ltd reserves the rights to withdraw, re-schedule the class or change the venue due to unforeseen circumstances.





Please click on the course date to enrol.


  • CL: Classroom Learning
  • VILT: Virtual Instructor-Led Training
  • GTR: Guaranteed To Run
  • Sat: Saturday
  • Wkn: Weekend
Note: Courses are conducted via classroom unless stated otherwise beside the course dates.