SEO 201

SEO 201 - Search Engine Optimization (SEO) Advanced

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Courses / Information Technology / Digital Marketing / SEO 201
  • Overview
  • Course Outline
  • Target Audience
  • Fees

What Will Be Taught For This SEO Course?

SEO 201 is the second part of series of courses that leads to TDSC (Think Digital SEO Certification Program).

Our SEO 201 course covers advanced topics including Microformats, local SEO, content strategy, mobile SEO, video optimization and SEO tools.

  • SEO has 17 modules and taught in 3 days
  • 6-month SEO mentoring
  • Access to a SEO mastermind community

This is a 3 day SEO program will be hands-on and personalized to you and your classmates. Through demonstrations of common situations, and practical approaches to your own digital marketing challenges, we work right alongside you to ensure your full comprehension of the workshop materials

Students who attend the 3-Day SEO certification training will learn about advance and in-depth SEO analysis, technical and measurement implementation.

Upon successful completion of this course, students will be confident to analyse their current SEO performance and identify which sector to prioritize and improve.

Students will able to build and implement an advanced SEO strategy and action plan including the use of ethical link building through established Internet websites and modern social networking media

Learning Outcomes

Upon completion of this course, you will be able to:

  • Improve your use of SEO as a competitive tool, and identify quick-win opportunities
  • Understand new SEO innovations and changing search engine trends
  • Make your site easy for the engines to index and properly categorize
  • Implement basic SEO Audit
  • Enable sites to work properly in all W3C-compliant browsers, meaning your site may be viewed by the greatest potential number of visitors

Day 1

  • Module 1: Microformats
  • Module 2: Video Optimization
  • Module 3: Local Search
  • Module 4: Image Optimization
  • Review 1: “Live” website reviews
  • Answer questions, and student progress evaluation.

Day 2

  • Module 5: Creativity in SEO
  • Module 6: Persuasive Copywriting for the Web
  • Module 7: Working with the Pay Search Engines
  • Module 8: Mobile SEO
  • Module 9: Site Technical issues: Troubleshooting
  • Review 2: More custom website reviews
  • Optimization process review
  • Answer questions, and student progress evaluation.

Day 3

  • Module 10: Competitive Analysis
  • Module 11: Google Penalties
  • Module 12: SEO Measurement Tracking and Performance
  • Module 13: Special Bonus: Link Building Session
  • Module 14: Special Bonus: Conversion Optimization Session
  • Module 15: Local Business Audit
  • Module 16: Enterprise SEO Audit
  • Module 17: The SEO Practitioner Career Path
  • Group Q&A

Who Should Attend This SEO Course?

The course aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who want to implement advance SEO methodologies and execute enterprise-level SEO for their own website, using internal resources or by engaging an agency.

Pre-requisite

For SEO training, it is preferable for all attendees to have on-line administration access to an active (recording some data) Google Analytics account.
Students are highly encouraged to attend SEO 101 courses prior to SEO 201 or obtained an equivalent prerequisite.

  w/o GST w GST
Course Fee $1,500 $1,605
 

Terms & Conditions

  • All prices stated above are in Singapore Dollars (SGD).
  • ST Electronics (e-Services) reserves the right to change the date or venue without prior notice.
  • ST Electronics (e-Services) reserves the right to cancel or reschedule the course due to class size or unforeseen circumstances.

 

 

 

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  Duration: 3 days
  Time: 9am to 6pm