Duration: 2 days
Time: 9am to 6pm

What Will Be Taught For This Digital Marketing Course?

This module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

Learning Outcomes

Upon completion of this course, you will be able to:

  • Understand key concepts of digital marketing, including advantages, limitations and planning.
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation.
  • Recognise different social media platforms, and set up and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation.
  • Use a social media management service to schedule posts and set up notifications.
  • Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
  • Understand and use analytics services to monitor and improve campaigns.

Module 1. Digital Marketing Concepts

  • Key Concepts
  • Planning

Module 2. Web Presence

  • Web Presence Options
  • Website Considerations
  • Search Engine Optimisation

Module 3. Social Media Setup

  • Socia Media Platforms
  • Socia Media Accounts

Module 4. Social Media Management

  • Socia Media Management Services
  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales

Module 5. Online Marketing and Advertising

  • Online Advertising
  • E-Mail Marketing
  • Mobile Marketing

Module 6. Analytics

  • Getting Started
  • Web Analytics
  • Social Media Insights
  • E-Mail Marketing and Online Advertising Analytics

Pre-requisite

An understanding of Windows will be an added advantage

  w/o GST w GST
Course Fee $600 $642

Remarks:

COMAT is a business centre of e-Services, Electronics, ST Engineering.

Terms & Conditions

  • All prices stated above are in Singapore Dollars (SGD).
  • e-Services, Electronics, ST Engineering reserves the right to change the date or venue without prior notice.
  • e-Services, Electronics, ST Engineering reserves the right to cancel or reschedule the course due to class size or unforeseen circumstances.



Please click on the course date to enrol.