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Case Study of a Client in the Banking Industry
Business Challenge
Being the largest banking group in Southeast Asia with
over 5 million customers in the Asia Pacific region, the bank is
constantly working towards meeting the unique needs of individuals
and growing enterprises.
Through active staff participation and shared ownership
in training, the Training Department facilitates and provides world-class
trainings to meet the bank's current and future objectives. The
department started e-Learning within the bank's training programmes
through the use of CD-Rom, Intranet and Internet. With the success
of the adoption of e-Learning through these deployment modes, the
bank started to look into the possibility of including soft skills
e-Learning courses into their training programmes.
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The Results
The initial success criteria set out by the Training Department
was to have 500 employees sign up for e-Learning. However, in the
first year of implementation, over 750 employees successfully completed
over 5,000 hours of e-Learning comprising 1,700 e-Learning courses.
We received numerous very positive feedbacks from many of the bank's
staff. The staff is keen to do e-Learning from home in addition
to the office, and at any time of the day. The success of some business
units in adopting e-Learning has prompted the other business units
to follow suit in the pursuit of e-Learning in their training programmes.
To date, the bank has adopted our blended learning solution of classroom training combined with e-Learning.
The Approach
COMAT, besides providing high quality e-Learning contents
, has implemented our total learning solution for the bank, adopting
a blended approach for both IT and soft skills training. For IT
training, employees attend a series of classroom training by our
in-house trainers and thereafter, continue with their training through
e-Learning. As for soft skills training, employees undergo our Professional
and Personal Development programmes such as team building, customer
service courses in tandem with their e-Learning courses.
In addition, a thematic marketing approach is adopted
to encourage e-Learning. A series of 4 themes were proposed, namely
Customer Service, Problem Solving, Teamwork and Communication. Each
theme is being introduced on a quarterly basis with relevant courses
pegged to the theme to guide learners. An e-poster was created and
posted on the bank's main Intranet page to create awareness and
lead employees to the e-Learning site.
Why Us?
The main reasons why they choose COMAT over the other vendors
are due to our reliable services, reasonable pricing, and most
importantly, our experience in implementing e-Learning to many other
clients from the various industries. After the implementation, they
were further impressed by our high level of professionalism and service
quality. Our proactive consultation with the client, thorough execution, and prompt technical support has enabled the client to implement
e-Learning smoothly and effectively.
For more information on COMAT's e-Learning offerings,
call (65) 6323 7911.
This case study is for informational purposes
only. COMAT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
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